Vagif Aliev is an experienced brand and marketing consultant with over 20 years of agency experience, who's worked with major European and American brands in Russia. He's worked in different agencies, managing projects from brand strategy to digital, off-trade and cross-media activities.
He believes that marketing needs deep and close cooperation with social sciences. This leads to creation of strong brand and implementation of effective communication.

Career highlights include:
  • CEO, RAPP (2019-2022)
  • Principal and Business Leader, TeamX Russia Mercedes-Benz (2021-2022)
  • CEO, ANCS (2024 - present)